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Chiang Rai is a food brand consisting of sambal and crisp sambal. Chiang Rai is an Islamic brand developed by the Kedah-based Sambal Garing Chiang Rai Company. Sambal Garing Chiang Rai Company is owned by Muslims.

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This crisp/dry Sambal Bilis is very tasty. If you eat hot rice just like that, you can taste enough. If there are any customers who are going to do umrah or holiday abroad, sambal bilis is a great place to go on holiday abroad. Sambal bilis is suitable to bring together. This Sambal Garing Chiang Rai can be eaten with hot rice or even bread. In addition, it can be topped with fried tempe or fried tofu as well.